Adding it All Up: The Impact of Your Efforts


Watch how supporters came together to #MakeItGoldForKids in September

This September, CureSearch, along with sports teams, companies, neighborhoods, families, and students from all over the U.S. joined forces for Childhood Cancer Awareness Month (CCAM). Gold – the color for children’s cancer – took over everything from stadiums to office buildings to neighborhood sidewalks and parks in honor of the 43 children diagnosed with pediatric cancer every day. Even profile pictures became gold overnight while childhood cancer awareness cascaded throughout social media channels.

While raising awareness for this leading cause of death by disease among children is paramount to Childhood Cancer Awareness Month, CureSearch and supporters also came together to raise more than $10,000, which will help drive research to find cures.

Here are some key highlights for September, Childhood Cancer Awareness Month:

  • Childhood Cancer Awareness Month was a trending topic on Facebook during the first week of September.
  • #MakeItGoldForKids, the CureSearch Social Media Campaign, had a reach of more than 626K in the first week alone.

  • More than 100 volunteers signed up as Gold Getters – brand ambassadors for the #MakeItGoldForKids campaign.
  • Miss New York, Jamie Macchia, signed up as a Gold Getter, and takes pediatric cancer research personally.
  • More than 1,000 #MakeItGoldForKids posts on social media.
  • More than $10,000 raised toward research to find cures.


Students #MakeItGoldForKids

High school students band together to Go Gold in September.

Thanks to all of our supporters who made an impact on raising both awareness for children’s cancer and the funds to help drive research for cures.

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