(NPR.org) – April 24, 2014: It’s not easy having cancer, especially when you’re a kid. And it’s even harder when that bald chemo head tells the whole world that you’re sick.
So Garfield, Hello Kitty and the fine-feathered cast of the movie Rio 2 are going bald, too. Cartoonists around the world are de-fuzzing their creations as part of a Brazilian project that aims to reduce the stigma of cancer treatment.
Children “have to fight the prejudice from friends, from colleagues at school and from people they see on the street,” says Roberto Fernandez, executive creative officer at the ad agency Ogilvy Brazil, which launched the campaign with GRAACC, a childhood cancer nonprofit in Sao Paulo. “They start to be treated as somebody special, in a bad sense. People avoid them; friends at school bully them for being bald.”
The Bald Cartoons concept started in Brazil back in November, when characters in cartoons and comic books popular there, such as Monica’s Gang, started taking a bit off the top. This month it’s going international, with about 40 characters from across the globe including Garfield, Snoopy, Hello Kitty and Finn from the TV show Adventure Time.
The story lines stay the same, Fernandez tells Shots, but the characters have no hair – or fur – on their heads. Read more…