Ted Talk Video Explains How You Can Help #MakeItGoldForKids

Written by Mallory Zarate, Manager, Strategic Partnerships

This September, during Childhood Cancer Awareness Month, we need you to start a movement and #MakeItGoldForKids.

Watch this Ted Talk video from entrepreneur Derek Sivers to see how movements really get started:

What did we learn?

1. Make sure your movement is easy to follow.
   Let’s make sure everyone understands that all we are asking them to do is:
   1. Turn something gold. Wear gold. Decorate with gold. Get creative!
   2. Take a picture of what you did to #MakeItGoldForKids.
   3. Share on social media with the hashtag #MakeItGoldForKids.
2. Be the first follower!
   “The first follower is what transforms the lone nut into a leader.” It is easy to think that your impact will get lost in the shuffle and not make a difference, but this video teaches us that each individual follower is necessary in creating a movement.
3. Go public.
   “Three is a crowd and a crowd is news.” If you are doing all kinds of great things to #MakeItGoldForKids, but you aren’t posting them to social media or the virtual map, then they aren’t creating a movement of gold this September. We must go public with our efforts to #MakeItGoldForKids.
4. Don’t just follow the leader, follow the followers.
   It turns out that people don’t follow the leader – they follow the followers. In order for our movement to be successful we MUST have those that are willing to be the first followers and do so publicly. If we all join together and use our social reach to educate our communities and encourage them to #MakeItGoldForKids this September, then we will start a movement and it will be gold.

How can you be a first follower? It’s easy. Sign up to be a Gold Getter today. Gold Getters are those who stand up and say they commit to being a first follower and will help us ensure that they will get their community on board to #MakeItGoldForKids.

For more information on how you can #MakeItGoldForKids, visit makeitgoldforkids.org or contact Mallory Zarate at mallory.zarate@curesearch.org.