Mattel Children’s Foundation creates special doll to help children cope with hair loss
Bethesda, MD – February 25, 2020 – Through a longstanding partnership with the Mattel Children’s Foundation, CureSearch for Children’s Cancer is proud to announce distribution of a new, special Barbie free of charge for children affected by cancer.
Reflecting the hair loss that many childhood cancer patients experience, the new doll offers interchangeable wigs and other head accessories. Accompanying messaging reflects an empowering theme of “brave and strong.”
“This doll was created with great care from the Barbie brand, with input from our hospital partners including UCLA Mattel Children’s Hospital to ensure authenticity and sensitivity. We have been offering similar dolls to hospitals since 2013, showing our ongoing commitment to lighting up the lives of our fans wherever they are and to remind them they can be anything,” said Nancy Molenda, Mattel Children’s Foundation & Corporate Philanthropy.
“We’re proud to partner with the Mattel Children’s Foundation to provide this meaningful resource to our smallest cancer fighters,” said Tiffani Copeland, Vice President, Campaign Development & Communications for CureSearch. “This special Barbie doll will help kids cope with hair loss associated with cancer.”
CureSearch will distribute the doll, by request, to childhood cancer patients and their siblings. To request the special Barbie doll, visit curesearch.org/special-barbie
About CureSearch for Children’s Cancer
CureSearch for Children’s Cancer, a national nonprofit organization based in Bethesda, MD, works to end childhood cancer by driving targeted and innovative research with measurable results in an accelerated time frame. CureSearch focuses on advancing the strongest research out of the laboratory and into clinical trials and development, where better, less-toxic treatments can quickly help children.
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie® , Hot Wheels® , American Girl® , Fisher- Price® , Thomas & Friends® and MEGA® , as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at mattel.com.