Logo & Brand Usage

Request permission to use the CureSearch name or logo →

1. Purpose

The CureSearch name, logo, and visual identity are valuable organizational assets that represent our mission, our reputation, and our commitment to advancing promising childhood cancer research. Families, donors, researchers, and partners rely on them to know that an activity is genuinely connected to CureSearch.

This policy sets the standards for how CureSearch’s name, logos, and brand assets may be used. Its goals are to protect the organization’s identity, keep our brand consistent, prevent misrepresentation, protect donors and the public from confusion about where their gifts go, and make sure every association with CureSearch reflects a relationship we have knowingly authorized.

2. Scope and definitions

CureSearch Marks means the CureSearch name and wordmark, the ribbon mark, the tagline “To End Childhood Cancer,” every approved logo version, the sub-brands CureSearch ONE and CureSearch Ultimate Hike, and any other name, logo, slogan, or design CureSearch adopts and designates as part of its brand.

Brand Guide means the current CureSearch brand guidelines, including the 2026 brand refresh and the Master Brand Guide maintained by Marketing and Communications, together with the approved logo file library.

Authorized User means a CureSearch employee, officer, board or committee member, or other person acting on behalf of CureSearch within the scope of an assigned role.

Third Party means any individual or organization that is not acting within an assigned CureSearch role, including sponsors, vendors, event organizers, community groups, fundraisers, grantees, and media.

Retired brand elements, including the earlier teal and green look and the former PEDS name and mark, are no longer CureSearch Marks for new use and may not appear in new materials.

3. Ownership and authority

The CureSearch Marks and all associated goodwill are the property of CureSearch for Children’s Cancer. All use of the Marks, by anyone, benefits CureSearch.

CureSearch has exclusive authority over how its Marks are presented and may approve, deny, limit, or revoke permission to use them at its sole discretion.

Permission to use a CureSearch Mark is limited, non-exclusive, non-transferable, non-sublicensable, and revocable. It does not transfer ownership, trademark rights, or any continuing right to the Marks.

No individual or organization may use a CureSearch Mark in a way that suggests endorsement, sponsorship, partnership, affiliation, or any other relationship without prior written authorization.

No one may register or use a business name, trade name, domain name, social media handle, hashtag, app name, or trademark application that includes or is confusingly similar to a CureSearch Mark without prior written authorization.

Silence, prior relationships, past practice, or lack of objection never create permission.

4. Authorized internal use

Authorized Users may use approved logos and brand assets for official CureSearch business, provided the use follows the current Brand Guide. Examples include:

• Official CureSearch communications, presentations, and publications
• CureSearch websites, social media channels, and email communications
• Approved fundraising campaigns and events
• Donor stewardship and recognition materials
• Research communications and scientific publications
• Board and organizational materials

Authorized Users must use only current logo files from the approved library, and must not use the Marks in any of the following ways:

• In connection with a political campaign, candidate, or partisan activity, or in lobbying communications, unless approved in writing by the Chief Executive Officer after review by legal counsel
• For personal, commercial, or personal fundraising purposes, or on personal accounts or materials in a way that could appear to be an official CureSearch statement
• To create, recreate, edit, or extend a logo using generative AI or similar tools, or to upload non-public brand assets into tools not approved under the AI Acceptable Use Policy
• To authorize any outside organization to use a CureSearch Mark, unless the approval process in Section 12 has been completed

5. External use requires written approval

Any Third Party wishing to use a CureSearch Mark must obtain written approval before the use is published, distributed, displayed, or produced. This includes use on:

• Websites, social media, and digital advertising
• Event invitations, advertisements, and promotional materials
• Fundraising pages and donation solicitations
• Merchandise, apparel, and promotional products
• Sponsorship materials and signage
• Press releases, media statements, and public announcements
• Marketing collateral, presentations, and publications

Approval is specific to the use, materials, channels, and time period described. Approval for one use is not approval for any other use.

CureSearch may review and approve the context, accompanying language, and final design before authorizing use, and may require a proof before publication.

Names, images, or stories of patients, families, or research participants may not be used in connection with a CureSearch Mark without CureSearch’s written consent and the individual’s own written authorization (from a parent or guardian for a minor).

6. Fundraising and third-party events

The CureSearch Marks carry the trust of our donors. Special care is required whenever they appear in connection with fundraising, charitable solicitation, or events organized by someone other than CureSearch.

Use of a CureSearch Mark does not, by itself, authorize anyone to solicit donations on CureSearch’s behalf, to describe itself as a CureSearch fundraising partner, or to state or imply that gifts to that organization are tax-deductible.

Any third-party fundraising activity involving a CureSearch Mark requires prior written authorization and, for any activity that involves collecting money, a written agreement signed by CureSearch.

Third Parties may not describe themselves as official CureSearch partners, sponsors, agents, or representatives unless expressly authorized in writing.

Third Parties may not use CureSearch’s tax identification number, tax-exempt statements, donor lists, or donor information, and may not collect donor information on CureSearch’s behalf, unless the written agreement expressly allows it.

Before approving a request, CureSearch may require:

• Identification and verification of the organizing entity, including its legal name and tax status
• A description of the event or activity, its dates, location, and expected audience
• How donations will be collected, processed, held, and transferred to CureSearch, and by when
• The legal entity that will receive the contributions
• The percentage or dollar amount of proceeds that will benefit CureSearch, stated clearly in all public materials
• Confirmation that the organizer holds all required charitable solicitation registrations, permits, and licenses, including for raffles, auctions, gaming, and alcohol
• Evidence of insurance appropriate to the activity, and an indemnification provision protecting CureSearch
• A written agreement stating the relationship, responsibilities, permitted use of the Marks, reporting and accounting obligations, and the right of CureSearch to end the relationship

The organizer is solely responsible for complying with all charitable solicitation, commercial co-venture, tax, tax-receipt, consumer protection, and event-safety laws. CureSearch’s approval is not a review of, or a representation about, the organizer’s legal compliance.

All public fundraising materials must describe the relationship with CureSearch accurately. CureSearch may require disclosure language such as:

“This event is independently organized to benefit CureSearch for Children’s Cancer. [Percentage or amount] of net proceeds will be donated to CureSearch. This event is not organized or operated by CureSearch.”

CureSearch may require additional disclosures depending on the activity and applicable law, and may decline or withdraw approval for any activity it considers inconsistent with its mission, values, safety standards, or legal obligations.

7. Volunteers, participants, and peer-to-peer fundraisers

Participants in CureSearch events, including Ultimate Hike, and individuals fundraising on CureSearch’s behalf through personal pages may use CureSearch Marks only through approved templates, toolkits, and platform pages that CureSearch provides.

Participants and volunteers may not alter the approved materials, create their own versions of a CureSearch Mark, or use the Marks on merchandise or paid advertising.

Personal fundraising pages must accurately state that funds raised benefit CureSearch, and must not make claims about how gifts will be used beyond the language CureSearch provides.

CureSearch may remove or correct any page, post, or material that does not follow this policy.

8. Corporate sponsors and partners

Corporate sponsors, vendors, and other organizations may use a CureSearch Mark only as permitted by an approved written agreement or a separate written authorization. Approved use must accurately reflect the nature and scope of the relationship. Organizations may not:

• Suggest that CureSearch endorses their products or services
• Imply that CureSearch certifies or approves their business practices
• Use a CureSearch Mark to promote unrelated commercial activities
• Describe a charitable contribution as a broader corporate partnership without authorization
• Make advertising or cause-marketing claims about gifts to CureSearch (such as a percentage of sales) without a written agreement approving the exact wording
• Continue displaying a CureSearch Mark after the relationship or authorization ends

When a CureSearch Mark appears next to another organization’s logo, the two must be visually separated, the CureSearch Mark may not be given less prominence than the sponsor’s mark unless the agreement states otherwise, and the combination must not look like a joint or merged logo. Each such use must be reviewed to confirm it does not misrepresent the relationship.

9. Research grantees and scientific institutions

Researchers and institutions that receive CureSearch funding may acknowledge CureSearch’s support in publications, presentations, institutional communications, and research-related materials, and are encouraged to do so.

Use of a CureSearch Mark must follow the Brand Guide and accurately describe the funding relationship, for example: “This research was supported by CureSearch for Children’s Cancer.”

Grantees and institutions may not imply that CureSearch endorses unrelated research, institutional activities, products, services, or fundraising.

A CureSearch Mark may not be used to suggest that CureSearch endorses, recommends, or guarantees any treatment, therapy, clinical trial, medical product, or health claim, or in patient recruitment materials, without prior written approval.

CureSearch may provide standardized acknowledgment language and preapproved logo applications for funded projects.

10. Merchandise and licensed products

No product bearing a CureSearch Mark may be produced, sold, or given away without a written license or agreement that states the product, quantity, term, and terms of sale.

CureSearch must approve a sample or proof of each product before production.

The licensee is responsible for product quality and safety and for compliance with applicable product safety, labeling, and consumer protection laws, including requirements for children’s products.

Sales claims such as “proceeds benefit CureSearch” must state the exact percentage or amount and follow the approved wording.

11. Brand standards

All Authorized Users and approved Third Parties must follow the current Brand Guide, which reflects the 2026 brand refresh. Questions about the correct logo version, size, spacing, or placement should be sent to Marketing and Communications before use. Minimum size and clear-space requirements are set out in the Brand Guide.

Approved logo versions

• Primary logo: the stacked version, with the ribbon mark above the wordmark. A horizontal version is available for tight spaces.
• Wordmark: set as CURE in bold and SEARCH in light, all capitals, with a purple rule beneath and the TM mark. Use the symbol exactly as it appears in the official files.
• Color versions: the deep purple mark on white or light backgrounds, and the lighter purple mark with a white wordmark on dark backgrounds.
• Tagline version: adds “TO END CHILDHOOD CANCER” beneath the rule. The tagline may be used only in this approved lockup.
• CureSearch ONE: replaces the former PEDS name and design. “ONE” is set in a purple-to-blue gradient beneath the CureSearch wordmark in a horizontal lockup, for use on white or black.
• CureSearch Ultimate Hike: a purple topographic heart mark with “Ultimate Hike” in black Montserrat bold. It is available in stacked and horizontal lockups, each with or without the CureSearch wordmark. Use the version without the wordmark only where the CureSearch logo appears separately.

Brand colors

Supporting palette: purple tints #B08ABF, #CDB0D4, #EBCDE3, and #EBDFEE; grays #635E67, #A6A2AB, and #E2DFE5; secondary blues #90D1D8, #BDE7F9, and #2DBEE1. Childhood Cancer Awareness Month palette: yellow #F3DF4E, gold #EDBF2C, purple #9753A1, and black #010101, for awareness campaigns.

Typography

Montserrat is the CureSearch brand font. Headlines are set in bold capitals, subheads in bold sentence case, and body text in regular weight. Third Parties are not required to adopt Montserrat for their own text, but may not set the CureSearch name in any style that imitates the logo.

Prohibited uses

A CureSearch Mark may not be:

• Altered, stretched, distorted, rotated, outlined, animated, or recolored outside approved brand specifications, or given effects such as shadows or new gradients
• Redrawn, retyped, rebuilt, or generated with design or AI tools; only official files supplied or approved by CureSearch may be used
• Separated into parts, rearranged, or shown without the wordmark except in approved lockups
• Combined with other logos or elements to create a new or unauthorized identity
• Modified with additional words, graphics, or design elements
• Placed on busy, low-contrast, or otherwise unsuitable backgrounds, or used in any way that reduces legibility or compromises visual integrity
• Shown in retired brand elements, including the former teal and green palette and the former PEDS name and mark
• Incorporated into another organization’s permanent logo, name, or identity
• Displayed in a context that is misleading, offensive, discriminatory, unlawful, or inconsistent with CureSearch’s mission and values

12. Approval process

Requests for external use of a CureSearch Mark must be submitted in writing to CureSearch’s Marketing and Communications function. A request should include:

• Name, legal entity, and contact information of the requesting organization
• Description of the proposed use, its purpose, and intended audience
• Proposed materials, wording, or design mockups
• Distribution channels and anticipated dates
• Description of any fundraising, commercial, or sponsorship activity connected to the use

Review steps

1. Marketing and Communications logs the request and reviews it against this policy and the Brand Guide.
2. Requests involving fundraising, charitable solicitation, commercial partnerships, merchandise, sponsorship, medical or scientific claims, or any representation of affiliation are also reviewed by the appropriate organizational leader and, when necessary, legal counsel.
3. The Chief Executive Officer or an authorized designee makes the final decision. CureSearch is not obligated to approve any request.
4. Approval is issued in writing, states the approved use, materials, channels, term, and any required disclosure language, and is recorded in the authorization log.
5. Final materials are submitted for proof approval before publication when CureSearch requires it.

Approvals are documented in writing only. Verbal approvals, silence, prior relationships, and historical use do not constitute authorization. Authorized Users may not promise or imply approval before the written decision is issued.

13. Duration, revocation, and removal

Unless the written authorization states otherwise, permission ends at the earlier of the end of the approved event or campaign or twelve months after approval. Authorization covers only the particular purpose, materials, and time period approved.

CureSearch may revoke authorization at any time, including if:

• The Mark is used outside the approved scope
• The use misrepresents the relationship with CureSearch
• The organization engages in conduct that could harm CureSearch’s reputation, or is the subject of a legal, regulatory, or public controversy that CureSearch believes makes continued association inadvisable
• Fundraising or financial representations are inaccurate or misleading
• The organization fails to comply with this policy or an applicable agreement

When authorization expires or is revoked, the user must stop using the CureSearch Mark and remove it from materials, websites, social channels, and products within its control within ten business days, or sooner when CureSearch directs, and confirm completion in writing.

14. Unauthorized use and enforcement

CureSearch will act to protect its name, Marks, donors, and reputation. Possible steps include a request to correct or remove materials, a written notice from CureSearch or legal counsel, a platform takedown request, ending a relationship, revoking authorization, and pursuing available legal remedies. CureSearch decides which steps to take and in what order, and its choice not to act in one instance does not waive its rights in any other.

Employees, board members, and volunteers who become aware of unauthorized or potentially misleading use of a CureSearch Mark should promptly notify executive leadership with a link, copy, or screenshot of the material. They should not contact the user or respond publicly on CureSearch’s behalf.

Anyone who prefers to remain anonymous may use the Whistleblower Policy.

Executive leadership will record each report, decide on the response with the assistance of legal counsel as needed, and keep the record with the authorization log.

Authorized Users who misuse a CureSearch Mark are subject to corrective action under CureSearch’s personnel policies.

15. Policy administration

The Chief Executive Officer has authority to interpret this policy, approve written exceptions, and establish additional procedures. Exceptions are granted in writing and recorded.

The Chief Operating Officer administers the policy, and Marketing and Communications maintains the Brand Guide, the approved logo library, and the authorization log.

Authorization and enforcement records are kept for at least the term of the authorization plus seven years.

This policy and each active authorization will be reviewed before each event or authorized use, or at least annually, whichever comes first, and whenever the Brand Guide changes. The policy will be updated to reflect organizational needs, brand standards, and applicable legal requirements.

Request Permission